This text constitutes the Privacy Policy of the MARKTEST GROUP companies and is also applicable to the websites namely the website available at

GRUPO MARKTEST companies are dedicated to market research and software development, each of which is dedicated to carrying out research and/or developing specific computer tools that they carry out on their own initiative or at the request of their clients.

This Privacy Policy applies to the following MARKTEST GROUP companies:

  1. MARKTEST INVESTIMENTOS, SGPS, SA, headquartered at Rua de São José, 183 - 2º 1169-116 Lisboa, VAT PT- 504115561. To know more about the company click here
  2. MARKTEST, LDA. with headquarters at Rua de São José, 183 - 2º 1169- Lisboa, VAT PT- 501070982. To know more about the company click here
  3. MEDIAMONITOR LDA. with headquarters at Rua de São José nº 183 - 2º 1169- Lisboa, VAT PT- 504890778. To know more about the company click here
  4. MARKDATA, SA, with headquarters at Rua de São José nº 183 - 2º 1169- Lisboa, VAT PT- 502169257. To know more about the company click here
  5. MVG EUROPA LDA. (MEDIALOG), with headquarters at Rua de São José nº 183 - 2º 1169- Lisboa, VAT PT- 504576712. To know more about the company click here

This Privacy Policy explains how the MARKTEST GROUP companies, hereinafter referred to as MARKTEST, treat the Personal Data entrusted to them by their customers or by the data subjects themselves through coupons, telephone, e-mail or forms on platforms and/or websites controlled by MARKTEST (hereinafter collectively referred to as MARKTEST Websites).

MARKTEST's practices and MARKTEST's website's privacy practices are in compliance with MARKTEST's Privacy Policy. Before providing Personal Data to MARKTEST, we recommend reading this Privacy Policy as different forms of processing of your Personal Data may occur. By providing your Personal Data, by accessing and using the MARKTEST Websites, the Data Subject accepts and authorizes the collection, use and disclosure of your Personal Data (information that may identify you), as provided in this Privacy Policy.

This Privacy Policy does not apply to the eventual collection of offline data from users, nor to third party websites to which MARKTEST Websites may be linked.

Data Controller

This Website belongs to MARKTEST. The Personal Data provided herein are processed under the responsibility of the company MARKTEST INVESTIMENTOS SA, a Legal Person registered at the Commercial Registry of Lisbon, with the unique registration and identification number of corporate entity VAT PT - 504115561, with its registered office at Rua de São José, n . 183 - 2º 1169-116 Lisbon, in Lisbon, which is the controller of Personal Data that the Data subjects and users of the MARKTEST Website, available at http://WWW.MARKTEST.COM/, provide through the website, by telephone, email, coupon or otherwise.

Before providing your Personal Data to MARKTEST you should carefully read this Privacy Policy and confirm your acceptance in the specific field for this purpose.

Processing of personal data

Legitimacy for Processing

In the exercise of its activity MARKTEST needs to collect and process a set of personal data, which, being essential to its activity, are collected only with the consent of the Data Subjects.

With the authorization of Data Subjects, their data are: (i) used for marketing research or opinion polls in progress and, if consented, (ii) inserted in a computerized database owned by MARKTEST for participation in further studies. In such cases, it is up to the Data Subjects to decide whether to consent to the use of their data by MARKTEST.

MARKTEST offers to registered users of the Website a set of services described therein, requiring the collection and processing of some Personal Data. In this case the provision of Personal Data is optional but necessary if the Users of the Website wish to benefit from the services available there.

In order to receive information about the services and/or to be contacted by MARKTEST, the Data Subjects must provide their Personal Data and authorize its processing, filling in all the mandatory fields of the applicable forms.

Processed data

As Personal Data controller, MARKTEST collects the following Personal Data: NAME, GENDER, EMAIL ADDRESS, PHONE (optional), without prejudice to other data that may be requested later for the purposes described in this Privacy Policy.

In order to carry out certain research or surveys, MARKTEST may only need information regarding the opinion or preference of the Data Subjects, without any need to collect and process Personal Data.

MARKTEST may also contact Data Subjects by telephone for surveys or certain research using a program that randomly generates telephone numbers, so that at the time of the contact it does not know the identity of the Data Subjects. In this contact, in addition to requesting consent to proceed with the interview, the following Personal Data may be requested NAME, GENDER, DATE OF BIRTH, SCHOOL EDUCATION, PROFESSION, HOME PHONE NUMBER, MOBILE PHONE NUMBER, E-MAIL, HOUSEHOLD COMPOSITION.

For certain research, MARKTEST may collect Personal Data of underage persons. When it does so, it requests that the consent be provided by the holder of parental responsibilities and requires confirmation of that circumstance.

The services provided on the MARKTEST websites are intended for persons over 18 years of age, therefore, in this context, MARKTEST does not voluntarily collect or treat on its websites any data of underage persons that are not duly authorized and/or supervised by their parents and/or representatives. By accessing the MARKTEST websites and providing your data, the User declares that he or she is over 18 years of age or authorized by his parents and/or representatives for this purpose.

Processing Purposes

The aforementioned Personal Data provided by its subjects to MARKTEST are processed by MARKTEST for the following purposes:

  1. Conducting market research or surveys;
  2. Allow to register on MARKTEST websites and proceed to the subsequent access management;
  3. Delivery of the several services available on MARKTEST websites;
  4. Satisfy and respond to all requests from MARKTEST Data Subjects and thus manage their relationship with MARKTEST;
  5. Creation of a database of volunteers to participate in research, to manage their relationship with MARKTEST;
  6. Sending gifts;
  7. Creation of consumer profile;
  8. Management and improvement of services and systems;
  9. Maintenance and technical management of the computer system;
  10. Statistical purposes;
  11. Quality control;
  12. Sending the Marktest Newsletter;
  13. Sending information and commercial communications, if the Data Subjects so request or give their express consent for this purpose.

With the explicit consent of the Data Subjects, MARKTEST may use Personal Data for the purpose of sending advertising, promotional and newsletters. The Data Subject may at any time withdraw his consent to receive these advertising communications, using the link to "Unsubscribe" available in all the communications sent to him, by sending an e-mail to the Data Protection Officer to the address or by postal mail to Data Protection Officer, Marktest, Rua Padre Luís Aparício n.º 10, 1º 1150-248 Lisboa. If the User refuses to give his consent or withdraw his consent, MARKTEST will not be able to inform him of initiatives, offers, news or advantages that may have interest in and/or send other commercial information about MARKTEST services.

In no case will the Personal Data of Users be used by MARKTEST for the purpose of sending advertising communications without his/hers express consent.

Processors and communication of data to third entities

Personal Data entrusted to MARKTEST will be object of pseudonymisation in the research conducted, reason why will not, normally, be communicated to any third party. MARKTEST only discloses the results of the research itself.

Personal Data provided to MARKTEST will be handled by MARKTEST employees and collaborators duly authorized to carry out the respective processing in the performance of their duties and functional and contractually obliged to treat Personal Data in accordance with the law and this Privacy Policy.

Without prejudice, Personal Data may also be processed by processors, which will handle the data according to instructions and on behalf of MARKTEST, for example, for the maintenance and technical management of the IT system and the management of information systems or other.

MARKTEST requires processors to comply with a set of obligations, including those to adequately protect Personal Data by ensuring the use of appropriate technical and organizational measures to ensure its security and confidentiality, as well as the prohibition of the use of such data for any purpose other than those mentioned herein and or otherwise consented to by the Data Subjects.

Depending on the specific processing purposes, the legal basis for processing and the specific consent provided by Data Subjects, Personal Data may be disclosed to final customers, public authorities and controllers.

Exceptionally and under certain conditions, MARKTEST may transfer aboard Data Subjects' Personal Data in accordance with applicable law, including for countries outside the European Union for the purpose of hosting data or storage, technical subcontracting of data processing, backup and recovery of hosted data, development services. MARKTEST will not transfer your data to countries that do not ensure an adequate level of protection in accordance with applicable law.

In addition to the above entities, Personal Data may be communicated, when required by applicable legal provisions, to judicial or police authorities or any authorities that may legitimately receive them under the legal terms. Your Personal Data may, in particular, be communicated to administrative and judicial entities in the context of proceedings for breach of the general conditions of use of the MARKTEST websites, for the purpose of determining eventual civil, administrative or criminal liability.

Data Processing conditions

MARKTEST, as Personal Data controller, observes all applicable legal provisions regarding the processing of the data collected. MARKTEST guarantees the quality, accuracy, integrity and confidentiality of the data entrusted to it, as well as the legitimacy for its processing under the legal terms, namely the lawfulness, security and confidentiality of the processing, the non use of personal data for purposes other than those stated at the time of collection, except with the express prior consent of the data subject, and the retention of the data only for the period necessary for the purposes of the processing

MARKTEST has appropriate technical and organizational measures to protect the personal data of Data Subjects against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure and / or access. MARKTEST uses appropriate systems and procedures to protect and safeguard the integrity of the Personal Data provided to it, namely, organizational, technical and physical security restrictions to access servers, prohibition of unauthorized access, clean desk policies, functional separation of the data, policies of login and password access to networks, conditioned access to the facilities where only authorized employees can access personal data during the performance of their work and for the purposes indicated here. Without prejudice, and to the maximum extent permitted by law, MARKTEST shall not be liable for attacks or any unlawful acts of third parties.

Period of data storage

In accordance with the law, MARKTEST will only treat Personal Data for the period necessary for its processing. After that period the data will be deleted or anonymized so as not to allow the identification of Data Subjects.

For the purpose of market research and interview databases, user data will be kept for a period of 5 years.

For the purpose of online panels and measurement of Internet traffic, user data will be kept for a period of 5 years.

For the purposes of the website, user data will be kept for a period of 3 years.

For statistical purposes, the data of the Users will be anonymized in a way that will not allow the identification of their subjects and will be kept indefinitely.

Data Subjects rights

MARKTEST assures Data Subjects of all legally established rights, including the right to obtain confirmation that their data is being processed, as well as all information relating to such processing, to know the source of the data, recipients or categories of recipients to whom the Personal Data has been or will be disclosed, as well as know the expected period of storage of their Personal Data. MARKTEST also assures the exercise of the rights of access, opposition and/or limitation to the data processing, revocation of consent, portability, as well as the possibility of updating, rectification or elimination of the personal data by the respective Subject.

MARKTEST will allow the exercise of the rights of the Data Subjects at all times in accordance with applicable law by contacting MARKTEST in writing.

MARKTEST has a Data Protection Officer who can be contacted to clarify doubts, provide information, resolve any question or satisfy any request for exercise of the rights or any other regarding the Processing of Personal Data carried out by MARKTEST.

The Data Protection Officer may be contacted through the following contacts, which may also be used to clarify any doubts and questions related to this Privacy Policy:


Address: Rua Padre Luís Aparício nº 10, 1º 1150- 248 Lisboa

Or using the link:

Any request addressed to the Data Protection Officer should be sent to the e-mail address

The legitimate requests of the Data Subjects will be met by MARKTEST within thirty days. This period may be extended for a further thirty days, if absolutely necessary and by sending prior justification.

MARKTEST handles the Data Subjects' Personal Data in accordance with the requirements of the applicable legislation. Without prejudice, if any user understands that MARKTEST does not comply with the law or does not respect his or her rights, he or she may submit a complaint to the National Data Protection Commission.

Browsing data

MARKTEST uses in its Websites software and computer systems that collect, during its normal operation, some personal data (called registration files), the transmission of which is implicit in the use of Internet communication protocols.

This information is not collected to be associated with identified individuals; but because of their nature, they can, through processing and integration with data held by third parties, enable users to be identified. Such information includes the IP addresses or domain names of the computers used to connect to the Website, addresses in the form of Uniform Resource Identifier (URI) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in the response, the numerical code indicating the status of the response issued by the server (completed, error, etc.) and other parameters related to the operating system and the user's computer environment.

This data is used for the sole purpose of obtaining anonymous statistical information about the use of the Website and to verify that it is working correctly.


MARKTEST Websites use cookies to ensure the efficiency of its operation, to store information, such as your personal preferences when visiting the page and to improve our service. Cookies are small text files that are sent to the user's computer (usually to the user's browser) by the websites visited, stored on the user's computer for later retransmission to the website during subsequent user visits to it. This may include a simple popup, or links to services that are provided.

You can turn off your cookies, in the options of your browser, or through changes in the tools of Antivirus programs. However, this may change how you interact with this or other pages, which may affect or prevent you from logging into programs or pages from our and/or other networks.

To know which cookies are used in MARKTEST Websites, how to disable them and/or refuse consent, or to obtain further information, you should consult the cookies policy available here:

Links to third-party websites

MARKTEST Website contains links to other third party websites, so it is recommended that you consult in those websites the pages that refer to its privacy policies.

MARKTEST's Privacy Policy is not applicable to third-party websites, so if you visit another website from there, you should always read the privacy policy of that website and verify that you agree to its terms before submitting your data.

MARKTEST is not responsible for the Privacy Policy or the content made available on third party websites.

Acceptance of Privacy Policy

MARKTEST is governed by the legislation in force and is bound to comply with this Privacy Policy.

Without prejudice, MARKTEST reserves the right to change without notice its Privacy Policy. Any changes to the Privacy Policy will be posted on the Website and regular consultation of this document is advised. The version published on the Website is the version currently ruling.

If you do not agree to this Privacy Policy, please do not provide your personal information. However, we also alert that the use of the services provided on the MARKTEST Websites will be conditional upon the provision of your Personal Data and other registration, without which it will not be possible to fully benefit from the services provided by MARKTEST.

Further information on the protection of personal data may be obtained by consulting the applicable legislation, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 and applicable national legislation.

Last updated: may, 2018